We didn’t start Gloom to chase fashion. We started it because we were tired of being shut out by it. Most of what’s out there still leans on outdated systems, expecting people to squeeze themselves into narrow categories that never fit right. While we’re not the only ones building genderless fashion, the space is still small, and we knew we had something different to bring into the light.
Before Gloom, years behind the scenes shaped what we knew was missing.
Gloom was born from a mix of frustration and clarity, built by two longtime friends and collaborators, Daniel Annis and Ernie Berces. We’re both deep in our thirties, shaped by decades in concert halls, festivals, green rooms, and merch tables. We got tired of waiting for a space where we could just exist in what we wore. So, we made it. For our younger selves digging through bins of band merch and for our present selves trying to navigate a world that feels more Orwellian by the day.
It started slowly. Then it took over everything.
Clothing doesn't need gender, just good design and honest sizing.
From day one, we made a few things non-negotiable: no gendered sections, no size limits, and no fake scarcity or hype bait. Gloom was built on conviction, queerness, mental health and the kind of clear-eyed honesty that hits after midnight. Our HQ is in Southern Ontario, but our roots are wherever people are questioning the script and choosing to show up as themselves.
It always felt bizarre to us that shopping still asks you to click “Men” or “Women” just to see your options. That whole setup is archaic. We just removed the gates. Every product includes clear sizing charts. You pick based on your body and your style. That’s it. Simple. Human.
No flash, just function. Every step is intentional. First sketch of Gloom's logo.
We keep things deliberate. You won’t find a hundred seasonal drops or trend-chasing nonsense. We make things with care, in tight runs, with people we trust. Partners who share our ethics and values. If something’s got our name on it, it’s because we stand behind it in both spirit and substance. We’re not trying to game an algorithm. We’re making pieces that feel real. Pieces that still mean something five years after you first wear them.
Not made for algorithms. Made to last.
Visually, we live in the space between clarity and distortion. The artwork speaks in references—flyers you forgot you saved, phrases that hang in your mind. Everything we do sits in duality: soft and sharp, still and stubborn, dreamy and grounded. It’s not built for mass appeal. It’s for people who move with intention and read the fine print. All original art comes from FutureProof Visuals unless noted in collabs, and we trust them with everything.
Design by FutureProof Visuals.
Gloom isn’t chasing attention. We’re building something that lasts. That means working with people who challenge norms, not just rack up likes. It means picking partners based on values, not audience size. And it means staying rooted in our commitment to mental health, transparency and mutual respect, especially when it’s harder.
Not about reach, it's about resonance.
The labels that shaped us didn’t get it all right the first time. They adapted. They grew. We’re doing the same. The name Gloom isn’t about despair. It’s about honesty. Some days are grey. Some stories don’t resolve. We’re not here to sell you clarity or a “better” version of yourself. We’re here to hold space for the real version. The one that exists outside curated feeds, outside gender norms, outside the binary.
You, as you are, that's who we're here for.
We’re not here to sell fast fashion or fake empowerment. We’re here for the ones who’ve never seen themselves reflected in traditional fashion. Gloom is full size runs, genderless design, and quiet intention. It’s a space where mental health matters and your presence is enough.
Big love.
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